The identity proposal pretends to represent in a minimalist and objective way the role of the director in the cinema. Through the use of simple shapes there are represented two cameras, the exterior one, the one which is recording, and the interior one, that is presented in an appealing visual style reinforcing the crucial performance of the director. Together with DOP, he is the one inside the movie, and put’s himself one step ahead of the camera by having the clear vision in his mind of where the camera should point and shoot. The use of the red color symbolizes the passion, dedication and commitment that a movie director must have to turn an idea into something brilliant.