nearber | flint-n-steel

work

about

NEARBER, THE NEIGHBORHOOD’S PLATFORM

Discipline:

UX/UI Design, Visual Identity

Sector:

Social Media

Prague City University Major Project

Nearber is a social media application that uses geolocation as it’s main feature, allowing users to connect with others on their neighborhood, and out of it. In a matter of few clicks you will be able to find a running partner or a neighbor that can borrow you that tool that you need.

PROBLEMS FACED

In a digital world like ours, people are stuck on getting to know everyone through a screen, forgetting about the ones that are close to them geographically. The information is overwhelming along the social media platforms and users end up being presented with a lot of content that they are not related with.

SOLUTION FOUND

Create a safe online space where users will be able to meet with each other for a variety of different activities that they relate with, created by the users. With geolocation features implemented, the user will be able to see what is happening around in a matter of few clicks and be updated about the latest news from his neighborhood.

USER FLOWS

Several userflows we’re done to understand and define the user steps to reach a certain feature.

WIREFRAMES

Before starting the what would be the final design, low fidelity and high fidelity wireframes were created.

VISUAL IDENTITY

Brand personality: Nearber is a safe online place that promotes real life connections with the mission to solve the lacking of physical contact caused by the common social media and break the existent pattern of getting to know everyone, but only through a screen.

Supporting the overall message of the brand, the magnet was the object identified as the one that represents the best what are the brand values. Users that share the same preferences will feel the magnet strength leading them to a connection.